UK watchdog bans Zara ads after “unhealthily thin” model photos scandal.
ASA Orders Removal of Two Zara Advertisements
The Advertising Standards Authority (ASA) has banned two promotional images on Zara’s British website, citing that the models appear “unhealthily thin” and deeming the images “irresponsible.”
Key Details of the Banned Ads
- Image 1 – A model with “protruding” collarbones; the pose and styling render her “very slim.”
- Image 2 – A visibly “slightly gaunt” model; a slicked-back hairstyle and lighting/wardrobe amplifies her “noticeably thin.”
ASA’s Rationale
The ASA ruled the adverts breached social responsibility rules and will not reappear in their current form.
Zara’s Response
In its statement, Zara asserted that the models have undergone medical certification confirming their health in accordance with British guidelines. It emphasized that only minor lighting and colour edits were applied. Following the ASA’s notice, Zara removed the ads.
Broader Context
Earlier this year, the ASA banned similar advertisements from Next and Marks & Spencer, underscoring a growing scrutiny of “thin” imagery in UK retail advertising.
