Top European Destinations for Launching Your New Venture
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Entrepreneurs Find Their Sweet Spot in Europe
Euronews Business has spotlighted the regions across the continent where setting up a new business can be significantly smoother. Below is a concise overview of the standout locations and what makes them appealing.
Sweden – Innovation & Ease
- Streamlined Registration: Digital rule‑making allows founders to complete bureaucracy in under a week.
- Talent Pool: High‑educated workforce and strong tech ecosystem.
Netherlands – Gateway to the EU
- Tax Incentives: Attractive R&D credits and low corporate tax rates.
- Logistics Hub: Proximity to major European markets and excellent infrastructure.
Ireland – Startup Capital
- Start‑up Visa: Flexible immigration policies that welcome entrepreneurs.
- Access to Funding: Robust venture‑capital scene focused on technology.
Germany – Structured Support
- Innovation Grants: Extensive public funding for research and development.
- Business Schools: Top‑tier institutions offering mentorship and network building.
Lithuania – Emerging Hub
- Low Costs: Affordable office spaces and living expenses.
- Digital Ecosystem: Strong focus on fintech and information technology.
By leveraging these regions’ robust infrastructures, favorable tax regimes, and dynamic talent pools, entrepreneurs can navigate the often complex process of launching a business more effortlessly.
Starting a Small or Medium Enterprise in Europe
Why Europe is an Attractive Destination
Launching a venture of any size across European borders can be surprisingly straightforward. While a few nations maintain rigorous regulatory frameworks—especially for non‑EU nationals—many adopt a friendly stance toward both local and international entrepreneurs.
Post‑COVID and Energy‑Crisis Support
In response to the pandemic and recent energy challenges, European institutions have intensified their backing of SMEs. The continent offers a range of funding avenues and advisory resources designed to stimulate growth and innovation.
Key Financial Instruments
- Single Market Programme – provides co‑financing for cross‑border projects.
- Connecting Europe Facility (CEF) – supports large infrastructure and transport initiatives.
- Horizon Europe – focuses on research, development, and scientific collaboration.
Essential Knowledge Platforms
- Your Europe Business Portal – a digital hub for regulatory information and market entry guidance.
- Enterprise Europe Network – connects businesses with support services, partners, and expertise.
- Erasmus for Young Entrepreneurs – enables aspiring business owners to learn from established SMEs worldwide.
Collectively, these programmes empower entrepreneurs to navigate legal, financial, and cultural landscapes with confidence, making Europe a truly welcoming arena for budding enterprises.
EU home to 24.4 million SMEs in 2023
European Entrepreneurs: A Snapshot of Small‑Business Vitality
Enterprise Landscape in 2023
In 2023 the European Union counted roughly 24.4 million small and medium‑sized enterprises (SMEs). Together they employed almost 85 million people, making up an overwhelming 99.8% of all active businesses across the continent. These companies serve as the lifeblood for local economies, especially in smaller communities and towns.
Assessing Business Friendliness
Evaluating a country’s suitability for new ventures involves examining several critical elements. The World Bank’s Ease of Doing Business framework distills these into ten key indicators:
- Starting a Business
- Dealing with Construction Permits
- Access to Electricity
- Property Registration
- Availability of Credit
- Protection for Minority Investors
- Tax Compliance
- Cross‑Border Trade
- Contract Enforcement
- Insolvency Resolution
Top European Nations for New Businesses
While no single country excels in every area, the following European states consistently rank highly in overall ease of entrepreneurship:
- Country A – Leadership in speedy company formation and efficient permit processes.
- Country B – Strong credit facilities and investor protection laws.
- Country C – Seamless electrical supply and straightforward property registration.
- Country D – Low tax burden and robust systems for cross‑border trade.
Implications for Entrepreneurs
For businesses looking to expand or start fresh in Europe, paying close attention to these ten criteria can significantly streamline operations and reduce regulatory friction. Selecting a country with strong performance in the areas that matter most to your business model often translates into faster growth and lower operating costs.
Ireland
Why Ireland Has Become a Top Launchpad for Start‑Ups
With a high‑income, hyper‑connected economy, the Republic of Ireland is among the leading places where entrepreneurs begin their ventures in Europe. Digital penetration is remarkable: 90 % of residents own smartphones and 92 % have home broadband access, creating a fertile ground for tech‑centric businesses.
Government Backing and Investment
Each year, Enterprise Ireland invests in roughly 200 new start‑ups, signalling a clear, welcoming stance toward innovators from around the globe.
City‑Level Highlights
- Cork excels at swift contract enforcement and delivering electricity connections.
- Dublin matches Cork on those fronts and also leads in ease of company formation.
- Waterford stands out for rapid construction permit issuance.
- Galway is the best in property registration and launching businesses.
Strategic Positioning
- Member of the European Union, OECD, and Eurozone.
- Uses the euro and gives English a prominent role.
- These factors provide market access across the EU and reduce currency and translation costs.
Ease of Operation for Non‑Euros
Business owners from the UK, Iceland, Norway, Switzerland, and all EU members can set up shop in Ireland without requiring permits or visas. The country also streamlines remote company setup and offers registration support for non‑EU citizens.
Fiscal Incentives
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One of the world’s lowest corporate tax rates: 12.5 %.
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Double‑Taxation Treaty network with nearly 72 countries to date.

Spotlight on Dublin’s Tech Landscape
Photo of Dublin showcases the city as a growing hub for major technology firms, many of which maintain their European headquarters right here.
Key Features of the Dublin Tech Hub
- Primary offices for global giants such as Google, Facebook, and Twitter.
- Significant driver of local employment and innovation.
- Strong focus on cultivating regional talent.
Photographic Credit
Captured by Peter Morrison for AP in 2010.
Bulgaria
Why Bulgaria Taps into Global Business Appeal
Speedy Company Formation
The process to legally establish a business in Bulgaria is described as exceptionally straightforward, typically taking less than a couple of weeks.
Cost‑Effective Administration
- Corporate tax fixed at just 10%.
- Minimal administrative fees compared with many western European neighbours.
Property Freedom for Foreign Investors
There are no legal restrictions preventing foreign firms from purchasing land. After registration, companies incur only standard operating costs.
Labour and Market Opportunities
- Skilled, multilingual workforce available at attractive rates.
- Low living expenses benefit company budgets.
- Direct access to the EU single market thanks to membership.
Strategic Geographical Position
Bulgaria’s southeastern location offers easy connectivity to established markets such as Greece and Turkey, plus emerging opportunities in Serbia and North Macedonia.
Remote Company Registration & Local Challenges
- Officially supports remote incorporation.
- Corruption persists; careful selection of business type and regional headquarters is advised.

Snapshots of Everyday Life: A Bulgarian Girl Strolls Past the Iconic Alexander Nevsky Cathedral
In a vibrant snapshot captured by AP photographer Petar Petrov, a young Bulgarian girl casually walks past the famed Alexander Nevsky Cathedral in Sofia.
Key Elements of the Image
- Subject: A teenage girl in casual attire, her steps echoing through tall city streets.
- Iconic Landmark: The cathedral’s golden domes gleam under the open sky, a testament to the city’s rich architectural heritage.
- Perspective: The photograph frames the girl against a backdrop of the cathedral’s ornate facade, balancing human story with cultural monument.
Why This Moment Matters
In a world where headlines often chase dramatic events, moments like this remind us that everyday experiences intersect with history. The blue sky and the cathedral’s silver silhouette together tell a simple tale of life flowing alongside legacy.
Behind the Lens
Petar Petrov, known for his candid street photography, skillfully captured the intrinsic rhythm of Sofia’s streets, emphasizing ordinary scenes that resonate with viewers worldwide.
What Viewers Take Away
From this image, one sees the contrast between a modern young woman’s carefree passage and an enduring symbol of faith, hinting at continuity and the timelessness of public spaces.
Netherlands
Netherlands: A Hub for European Business Growth
The Netherlands boasts the fifth-largest economy in the EU, with a Gross Domestic Product of roughly $990.6 billion (€918.7 billion). This contribution represents about 5.96 % of the European Union’s total economy.
Strategic Location and Skilled Talent
Positioned in the heart of Western Europe, the Dutch nation offers a world‑class, highly educated and skilled workforce. The country’s cosmopolitan environment attracts talent from across the globe, making it a prime spot for businesses seeking a diverse and innovative human capital base.
Government Support and Tax Incentives
- Entrepreneur Allowance – financial support for new business ventures.
- The 30% Ruling – enables employers to allocate up to 30 % of foreign employees’ salaries tax‑free.
- Refunds for research and development expenditures, encouraging scientific inquiry and product innovation.
Although the corporate tax rate stands at 25.8 %—slightly above some other European jurisdictions—many business owners find the advantages of location and market access outweigh the tax cost.
Favored Industries
The Netherlands is especially attractive for firms in advanced technology sectors such as robotics, artificial intelligence, and retail. The confluence of a robust infrastructure, supportive incentives, and proximity to major European markets creates an ideal ecosystem for these high‑growth areas.
Related Insight
How many people were unemployed across the EU and Eurozone in July?

Amsterdam: A Dynamic Heartbeat of Europe’s Economy
Photo Powered by: Margriet Faber (AP)
Why Amsterdam Matters
- Key city in the Netherlands, the elective fourth sovereign state in Europe.
- Home to a bustling port that serves as a gateway for international trade.
- Part of a nation that holds the fifth‑largest economy within the European Union.
Economic Snapshot
- GDP: Around €950 billion, driving national growth.
- Innovation: Hub for fintech, logistics, and creative industries.
- Workforce: Diverse talent pool, highly skilled, attracting global firms.
Visual Insight
This photograph captures the iconic skyline, reflecting Amsterdam’s blend of historic charm and modern vitality—symbolic of the Netherlands’ role as a major economic player in Europe.
Sweden
Sweden: A Digital Powerhouse and Catalyst for Innovation
With its state‑of‑the‑art infrastructure and cutting‑edge technologies, Sweden secured the second place in the 2020 Network Readiness Index. This ranking reflects the nation’s readiness to integrate digital solutions and the eagerness of its citizens, enterprises, and government to capitalize on emerging technologies.
Entrepreneurial Magnet
Sweden has evolved into a global gathering point for tech start‑ups and innovative businesses. Early adopters thrive in an environment that encourages experimentation and rapid scaling. The country’s prominence is evident through renowned companies such as:
- Ericsson – Global leader in telecommunications.
- AstraZeneca – Pioneer in pharmaceutical research.
- Volvo – Iconic automotive brand.
- Sandvik – Specialist in mining and construction technologies.
- Klarna – Trailblazer in digital finance.
- Spotify – Dominant player in music streaming.
Construction and Infrastructure
As the largest Scandinavian economy, Sweden boasts a robust construction sector that offers extensive reach across Northern Europe. This capability not only attracts builders and developers but also bolsters the nation’s highly resilient infrastructure.
Governance and Integrity
A stable political climate, combined with remarkably low corruption levels, enhances Sweden’s appeal as a secure setting for business ventures and long‑term investments.
Influence on the European Market
Sweden’s technological prowess contributes indirectly to broader regional dynamics, such as the recent stalemate in European electric car sales as Germany eases its policy restrictions.

Sweden Secures Second Spot in Global Network Readiness Index 2020
Sweden’s impressive performance has propelled it to the second position in the Network Readiness Index 2020, underscoring its leadership in digital infrastructure and online capabilities.
What Contributed to Sweden’s High Ranking
- Strong Broadband Coverage: The country boasts an extensive high‑speed internet network that reaches both urban and rural areas.
- Robust Digital Government Services: Consistent innovation in public digital platforms facilitates efficient citizen engagement.
- Education and Skill Development: Public investment in digital literacy programs enhances workforce readiness.
- Entrepreneurial Innovation: Sweden encourages tech startups and research, leading to cutting‑edge solutions.
Implications for Businesses and Citizens
With a hierarchy of digital resources, companies can expect smoother e‑commerce transactions, while residents enjoy seamless access to health, banking, and educational services.
United Kingdom
Startup Landscape in the United Kingdom
According to figures released by the British Business Bank, the United Kingdom sees the establishment of roughly 360,000 new enterprises annually. The process of registering a company is notably efficient: postal submissions take eight to ten days, while online filings are usually approved within a single day.
Key Advantages for New Businesses
- Favorable Legal Framework – The UK boasts a robust legal system that ensures transparent and swift business operations.
- Competitive Tax Regime – All limited companies benefit from a corporate tax rate of 25%, providing a predictable fiscal environment.
- Targeted Support Programs – Special measures exist to aid start‑ups during their low‑profit initial years, mitigating early financial pressures.
- End‑of‑Business Relief – Tax advantages are available when a business sells assets at the conclusion of its life cycle.
Workforce Strength
The United Kingdom maintains one of Europe’s most diversified economies, supported by a workforce that includes nearly a third of adults holding higher‑level degrees. This high educational standard enhances the adaptability and skill sets essential for modern businesses.

London’s Thriving Business Environment: A Quick Overview
1. A Robust Taxation Structure
The United Kingdom boasts a well‑structured taxation system designed to support both small and large enterprises. Key features include:
- Corporate Tax Reliefs that encourage investment in research and development.
- Capital Gains Tax regimes that are competitive with major global markets.
- Transparent tax compliance processes, reducing administrative burden.
2. Codified Legal Framework
London’s legal landscape offers predictability and clarity for businesses. Central advantages are:
- Strong
consumer protection law. - Efficient dispute resolution through the High Court and specialized tribunals.
- Robust intellectual property safeguards.
3. Entrepreneurial Funding Channels
Enterprises looking to grow have a variety of financing options at their fingertips:
- Crowdfunding Platforms that connect businesses with retail investors.
- Venture Capital Funds focused on technology, fintech, and green sectors.
- Angel Investors providing seed money plus mentorship.
- Government Grants and subsidies offered through departments such as the Department for International Trade and Innovate UK.
- Access to policy‑driven funding streams tailored for startups and SMEs.
4. Strategic Location and Infrastructure
London’s reputation as a global financial hub is complemented by:
- High‑speed transport links (rail, road, and air).
- Advanced digital infrastructure facilitating fintech and e‑commerce.
- Cross‑border trade facilitation through London’s port network.
5. Reference & Attribution
This briefing is based on observations by Lefteris Pitarakis (AP) and reflects the evolving financial landscape in London.

