Tech expert reveals simple setting that cuts computer costs
How Travel Sites Use AI to Inflate Your Holiday Prices
Digital marketing expert Ricardo Seixas explains how airlines and hotels use artificial intelligence and cookie tracking to anticipate your destination and then raise the cost once you show interest.
The Science Behind Your Ticket Price
- Digital Breadcrumbs – When you search for sun cream or flight fares, every click leaves a trace that the algorithms can read.
- Dynamic Pricing – Similar to concert tickets, the price may jump instantly between your first search and the final checkout.
- Cookie Consent Overlook – Most people accept cookies without reading the fine print, giving companies full access to your personal data.
Notice Your Fare Increase?
Once you revisit the site, the price may have climbed. This triggers the price‑hiking algorithm that detects you are searching for a specific destination or date.
Strategies to Stop the Hike
- When a pop‑up appears, select Reject All or click More Options and turn off targeted ads.
- If you have already accepted cookies, delete them so the tracker loses your data.
- Clear your browsing data:
- Go to your browser’s History.
- Choose Delete All Browsing Data.
- Make sure Delete All Cookies is checked.
After these three steps, return to the same holiday search. You may discover the total cost has dropped by hundreds of dollars.
Take Control of Your Holiday Budget Today
By rejecting cookie tracking and deleting your browsing data, you can prevent travel sites from using AI to inflate your ticket price and lock in a far cheaper holiday.
