Netflix profits jump 45% after price hike

Netflix Surpasses Expectations in Q2 with 45% Profit Jump

Netflix disclosed second‑quarter earnings that outpaced analysts, posting a net profit that leapt 45 % year‑over‑year to $3.1 billion. The streaming leader benefited from higher subscription prices and its expanding advertising business.

Revenue Growth and Content Highlights

• Revenue rose 16 % to $11.1 billion, beating both analyst estimates and the company’s own guidance.
• Key titles included the third season of “Squid Game”, which drew 122 million views and became the sixth biggest season in Netflix history.
• The third season of “Ginny & Georgia” accumulated 53 million views, while “Sirens” reached 56 million.
• The animated film “KPop Demon Hunters” captured 80 million views, ranking among the platform’s largest animated releases and spawning a soundtrack that topped global charts.

International Programming Persists

Netflix emphasized the continued popularity of Korean content, highlighting its success as a cornerstone of the company’s global strategy.

Future Slate and Strategic Expansion

• Upcoming releases include the second season of “Wednesday”, the final season of “Stranger Things”, and new films from directors Kathryn Bigelow and Guillermo del Toro.
• Netflix plans to broaden its live‑program offerings with marquee boxing matches and NFL games, diversifying beyond traditional on‑demand entertainment.

Share Performance and Subscriber Shift

Shares have surged roughly 40 % year‑to‑date as investors reward Netflix’s move toward profitability. The company reached over 300 million subscribers by December, adding almost 19 million new users during the holiday season.

Advertising Growth Outlook

Netflix continues to build its advertising arm, expecting to roughly double ads revenue in 2025. The service projects $9 billion in ad‑based subscription revenues by 2030.