Mexico asks Adidas to pay over cultural appropriation clash

Adidas Faces Oaxaca Claim for Indigenous Design

Mexican authorities announced that Adidas is being sued for alleged cultural appropriation following the launch of a sandal line that resembles the traditional huarache from the southern state of Oaxaca.

Design Origins and Controversy

• The sandals, titled “Oaxaca Slip‑On,” were crafted by U.S. designer Willy Chavarria, who has Mexican heritage.
• Oaxaca officials argue that Chavarria did not secure permissions from the Indigenous community behind the original design.
• The design is modeled on the traditional huarache from the village of Villa de Hidalgo Yalalag.

Government Stance and Legal Action

President Claudia Sheinbaum stated that the sandal constitutes collective intellectual property and must be compensated. She added that the heritage law must be enforced.

Broader Pattern of Indigenous Design Claims

Mexican officials have previously challenged major brands over unauthorized use of Indigenous art. Examples include:

• Fast‑fashion label Shein
• Spanish retailer Zara
• High‑end designer Carolina Herrera

Next Steps

Adidas has agreed to meet with Oaxaca authorities to discuss compensation and compliance with heritage laws.