Home Robot, PCs, and Refrigerators: Samsung Unveils Groundbreaking AI Tech at CES
Euronews Next Covers Samsung Highlights at CES
Key Announcements Spotlighted
- Future‑Ready Phones: Samsung unveiled a series of next‑generation smartphones equipped with enhanced AI capabilities and 5G support.
- Revolutionary Smart Homes: The company introduced a cloud‑based ecosystem that promises seamless integration across devices.
- Foldable Display Innovations: Samsung showcased new folding screen technology with increased durability and slimmer bezels.
- Advances in AR/VR: A refreshed lineup of augmented‑reality accessories aimed at both consumer and enterprise markets.
Industry Impact
The presentations at CES highlighted Samsung’s strategic push toward an ecosystem that blends hardware, software, and artificial intelligence to meet evolving consumer demands. Analysts believe the new lineup will influence market trends across global device sectors.
Samsung Showcases AI‑Driven Home Innovations at CES 2025
AI Robot “Ballie” Receives a Fresh Upgrade
The 2020‑introduced Ballie, a compact yellow wheeled robot, will debut its next‑generation AI and camera capabilities in the first half of 2025. Samsung announced the product but kept its retail price confidential.
Key features now include:
- Video streaming via in‑built cameras or projection onto walls
- Music playback and streaming services
- Smart answering of phone calls
Connected Kitchen Appliances
SAMSUNG unveiled an AI‑enabled refrigerator capable of inventory tracking and recipe suggestion. The system alerts consumers when essential ingredients are running low.
The laundry unit is also upgraded: a washer‑dryer combo with a 7‑inch touchscreen that can stream music, or place and receive calls while it spins.
AI‑Powered PC Offerings
At the ceremony, Samsung announced two new ‘AI PCs’: the Galaxy Book5 Pro and the Brook5 360, both driven by the latest Intel Core Ultra processors. These devices aim to provide advanced task management and seamless content creation.
Display and Screen Innovations
The exhibition featured a large, expandable screen from Samsung’s B2B line. This device expands in depth, ideal for presentations and collaborative workspaces.
Other display highlights included:
- Robot dogs demonstrating dynamic flexibility and durability on interactive screens
- A foldable display and paper‑like flexible panels for mobile creativity
- A QD‑OLED panel boasting 30 % greater peak brightness than last year’s iteration, praised as unlocking the language of colour by senior director Chirag Shah.
Upcoming Events
Samsung announced that its Winter Unpacked event will be held on January 22, 2026, in San Jose, California. It is expected that the cutting‑edge Galaxy S25 line will be unveiled.
Additional Insights
During the keynote “AI for All,” Samsung emphasized the synergy between its home devices, giving a vivid illustration: after using a blow dryer, the system automatically cues the robotic vacuum to tidy up the surrounding area.
Summary
Samsung’s attendance at CES highlighted a range of intelligent devices featuring AI connectivity, high‑performance displays, and convenient kitchen and laundry solutions. The company is poised to drive the next wave of smart‑home tech.
