Ferrero to buy WK Kellogg for $3.1 bn: A Sweet & Crunch Deal

Ferrero Secures WK Kellogg in $3.1 B Deal

Key Points

• Price – $3.1 b, $23 per share, 31 % premium.
• Closing – H2 2025, WK Kellogg becomes Ferrero full‑owned subsidiary.
• Ferrero Assets – 14 k employees, 22 plants, 11 offices, U.S. brands: Keebler, Famous Amos, Tic Tac.
• WK Kellogg History – Origin 1894, Corn Flakes pioneer, split 2022 – Kellanova sold to Mars $36 b.
• Ferrero Growth – 2018 Nestlé U.S. confectionery $2.8 b, now expanding North America.

Executive Insight

Ferrero CEO Giovanni Ferrero – “Two generations of loyal consumers unite, bolstering confidence in a thriving North American market.”

WK Kellogg CEO Gary Pilnick – “This transaction maximizes shareholder value and grants the next chapter of our legacy. Ferrero’s resources deepen flexibility to grow iconic brands in a dynamic market.”

Market Reaction

Shares surged 30.9 % in mid‑morning trading following the announcement.