Brightpick Revolutionizes Storage with 20‑Foot Reach Robot
Brightpick Unveils the “Giraffe” – a Tower‑Tall Pick‑Robot That’s Ready to Reach For the Sky
Yesterday, Brightpick broke the ceiling‑limit (literally) with its brand‑new Giraffe system. Designed for those warehouses that feel a bit taller than your average—think 20‑foot shelves—this amphibious robot can stretch out up to 20 feet (about 6 meters) to snatch items without needing a ladder or a crane.
How the Giraffe Powers Up
- Telescopic Magic: The core of the Giraffe is a three‑section arm that usually sits at 8.5 feet but can extend up to 11.5 feet when needed.
- Teamwork Makes the Dream Work: Instead of boasting all the lift on its own, Brightpick pairs it with its existing Autopicker robot. The Autopicker has two supply bins and stretches out 11 feet, meeting the Giraffe halfway for a neat synergy.
- Zoom‑And‑Grab: Once the arm reaches the shelf, it grabs the product and brings it down for the Autopicker to handle—no heavy-duty lifting by the robot alone.
What Sets It Apart From the Competition
While the London‑based Dexory offers a telescoping scanner (just DexoryView), Brightpick’s Giraffe actually moves things. And let’s be honest: drones and compact scanners from the likes of Gather AI, Verity, and Corvus can’t lift—so they’re unlikely to fork in the same lane anytime soon.
Traditional automated storage and retrieval systems (AS/RS) are great, but they’re often pricey, rigid, and hard to maintain. Brightpick’s approach lets robots roam freely, picking items from old‑school shelves—much less of a hassle for inventory of any size.
And There’s Even More in the Ring
- BionicHive’s Squid rides along tracks fixed to shelves, offering another angle to retrieve goods.
- Amazon’s 2022 investment in BionicHive shows the tech’s growing appeal.
In a world where warehouses are becoming smarter, layered, and increasingly smooth, Brightpick’s Giraffe adds a fresh face to the lineup. Whether you’re looking to climb higher or simply need a robot that can do it all, this new system could climb your way into modern logistics.
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Tech and VC heavyweights join the Disrupt 2025 agenda
Netflix, ElevenLabs, Wayve, Sequoia Capital — just a few of the heavy hitters joining the Disrupt 2025 agenda. They’re here to deliver the insights that fuel startup growth and sharpen your edge. Don’t miss the 20th anniversary of TechCrunch Disrupt, and a chance to learn from the top voices in tech — grab your ticket now and save up to $675 before prices rise.
Brightpick Cranks Out the Giraffe for a 2025 Warehouse Shuffle
In the sun‑kissed vibes of San Francisco, bright future editions of Brightpick’s Giraffe have been officially unleashed for two big gig‑hungry customers this year.
The Feed’s Colorado Crunch
- Six towering Giraffes to make a smooth, silent glide through aisles.
- 73 snappy Autopickers to keep up the rhythm.
- All housed in a slick Colorado facility where logistics muscle meets minty air.
McGuff’s California Chill‑out
- Just a modest quartet of Giraffes, for that understated yet powerful presence.
- 12 steadfast Autopickers to keep the drives rolling.
- Operating from a relaxed warehouse base on the West Coast.
Brightpick’s own whisper says the Giraffe + Autopicker duo can squeeze a staggering three times the density compared to a hitter‑by‑hand run. It’s also a two‑fold boost over the old classic solution. So, the future feeds into a brighter, more nimble warehouse game.
Ready to Join the Giraffe Parade?
Don’t wait—take the leap and register now for the next wave of warehouse wizardry. Let the giraffish frenzy lead your inventory into the next era.
