Beyond a Night Out: 7 Management’s Bold Transformation of Hospitality

From Beirut to the World: Rabih Fakhreddine’s Vision for 7 Management

Inspiring Transformation

Rabih Fakhreddine, the CEO of 7 Management, shares the journey of taking a modest Beirut lounge and turning it into a worldwide hospitality phenomenon that melds fine dining, vibrant nightlife, and immersive storytelling.

Key Elements of the Strategy

• Innovative Design:* Each venue becomes a narrative space, inviting guests into a unique ambience crafted for memorable experiences.
• Global Expansion:* Leveraging cultural insights to tailor offerings for diverse markets while maintaining a consistent brand ethos.
• Multi‑Sensory Engagement:* Integrating music, décor, and culinary delights to create a holistic sensory journey.
• Adaptive Dining:* Offering menus that evolve with local tastes, ensuring relevance and appeal across continents.
• Nightlife Synergy:* Harmonizing DJ sets, cocktails, and live performances to keep energy high all night long.

Implementation Highlights

Through collaboration with design studios, culinary experts, and entertainment teams, Fakhreddine’s approach aligns each location’s atmosphere with its cultural context, ensuring authenticity while driving global relevance.

Future Vision

With plans to deepen storytelling elements through virtual reality and live interactive narratives, Rabih believes 7 Management will continue to redefine hospitality on a global platform.

From Beirut Birthplace to Dubai Nightlife Innovation

7 Management has evolved from its humble beginnings in Beirut into a powerhouse that redefines how people experience hospitality. This transformation is more than a business story—it’s a case study in turning a single venue into a regional force.

Key Insights from the CEO

• Blending spectacle with strategy is the cornerstone of the company’s approach.
• The future of food and beverage lies in multisensory engagement—taste, sight, sound, and even touch all play a role.
• Building a brand that “lives far beyond the dinner table” involves creating immersive experiences that resonate with guests in everyday life.

Interview Highlights

When speaking with Euronews, CEO Rabih Fakhreddine elaborated on the following:

1. “Our venues aren’t just places to eat; they’re stages where atmosphere and performance converge.”
2. “We design every service around multi-sensory storytelling—music, lighting, aromas, and décor all narrate a shared narrative.”
3. “An authentic brand identity means extending beyond the kitchen to a culture that customers can carry home, on social media, and in daily conversations.”

Next‑Gen Hospitality

The company’s future roadmap centers on innovation, community engagement, and sustainability, ensuring the brand remains a fresh, borough‑wide anchor for nightlife enthusiasts.

On 7 Management’s mission

Who Is 7 Management?

7 Management stands as a premier hospitality and entertainment powerhouse, rooted in a fervent desire to craft unforgettable moments. Originating in Beirut, the company has evolved into a versatile, award‑winning collection of distinctive venues across the Middle East and Europe, with its current headquarters in Dubai.

Our Distinctive Edge

What distinguishes us is the seamless integration of upscale dining, immersive storytelling, and world‑class entertainment within a single, cohesive environment. Each space we develop is meticulously intentional, designed to stir emotions and forge meaningful connections.

Core Features

• Elevated Cuisine: Combine delicious dishes with a thoughtfully curated atmosphere.
• Immersive Storytelling: Craft narratives that engage guests beyond the plate.
• Signature Entertainment: Offer performances that captivate and inspire.

Our Portfolio and Partnerships

Beyond our in‑house brands, 7 Management manages celebrated franchises and administers complete food‑and‑beverage operations at major destinations. This 360‑degree hospitality framework marries creative flair with a strategic, results‑oriented business model.

Strategic Collaborations

• Home‑grown concepts spanning various entertainment and culinary themes.
• Collaborations with renowned franchise owners.
• Full‑service F&B management for high‑profile venues.

Our Motto

“Creating experiences beyond hospitality” is more than a slogan—it embodies our philosophy that hospitality transcends food and service; it’s about moments that leave a lasting impression.

7 Management: From a Single Venue to a Global Hospitality Powerhouse

The Vision Behind the Brand’s Expansion

From its very first launch, 7 Management was conceived with a worldwide outlook. The founders never intended to limit themselves to one city or a single type of club. The inaugural 7 Sisters Dubai was crafted as a blueprint that could be adapted for markets across continents, appealing to varied audiences while preserving a unique identity.

This global mindset has been the core driver of the brand’s evolution. Instead of just opening new venues, the company has built scalable hospitality experiences that can be replicated or licensed worldwide.

How the Company Operates

• Homegrown brands – Fresh concepts that resonate locally.
• Franchise partnerships – World’s most recognized names are enjoyed under 7 Management’s stewardship.
• Exporting in‑house concepts for local partners to run around the globe.

Across all these ventures, the goal remains unchanged: design culturally relevant, commercially viable and emotionally engaging experiences, wherever they land.

Balancing Rapid Growth with Consistency

High‑growth strategies hinge on a robust foundation and a culture steeped in excellence. 7 Management doesn’t just open new venues; it builds teams that fully embody its vision.

Key Pillars of Quality Control

• Dedicated training for every new concept, whether homegrown or franchised.
• Constant quality assurance checks across all locations.
• Ongoing inter‑market communication that keeps every team aligned.

This disciplined approach allows the chain to expand rapidly while preserving the core values that define the guest experience.

On creative vision

Theater and Lucia’s: Icons in Emerging Cultural Landscapes

Makes a Venue “Stick” in City Memory?

In a metropolis where scenes shift at a breakneck pace, it’s remarkable when a spot transforms into a must‑visit hospitality landmark. What truly anchors a place in collective memory is connection. Authenticity and novelty—whether in vibe, cuisine, or ambience—form the core.

A venue isn’t judged solely on dishes or décor. It’s judged on how it makes guests feel. An iconic space captures emotion, triggers bonding, and weaves itself into personal narratives. At February 30, The Theater, and Lucia’s, we craft layered experiences that merge hospitality, entertainment, and atmosphere into something effortless and unforgettable.

Every detail—from the crowd’s energy to the smallest touch—is purposefully curated to create lasting impressions. When patrons return, celebrate, and talk about a place, it transcends being just a venue; it becomes a living part of the city’s identity.

The Blurred Lines of Dining, Nightlife, and Performance

Is this the next chapter in hospitality?

Absolutely. Modern guests crave more than a traditional meal or a simple nightlife outing; they seek immersive moments and surprises. That belief has driven us to shatter the boundaries between meals, nightlife, and stage acts.

By melding quality cuisine with moody ambience, rhythmic music, and theatrical flair, we create memorable experiences far richer than any single element alone. This multi‑sensory strategy isn’t just a future trend—it’s already reshaping hospitality. It’s no longer a matter of serving seats; it’s about orchestrating moments that linger in memory.

Key Takeaways

• Connection is the cornerstone of a lasting venue.
• Authentic, fresh experiences anchor places in collective stories.
• Integrating dining, nightlife, and performance creates unforgettable moments.
• Hospitality is evolving from a service to a stage.

On the future of 7 Management

Charting New Horizons: Our Global Expansion Vision

Our growth plan centers on scaling both our in‑house brands and carefully selected franchise partnerships, targeting regions where each concept can truly flourish.

European Breakthrough

• Bagatelle – a fresh entry into the European market.
• Lucia’s – launched in Athens, Greece, and quickly becoming a favorite among locals.

Lucia’s success has sparked a search for the next key cities where its unique vibe can take root.

Franchise Expansion

We’re broadening our portfolio with concepts like Em Sherif, now confirmed for Bucharest, and are exploring new opportunities in Spain, known for its rich culinary tradition.

Continental Focus

Back home, we’re committed to the Beirut market, bringing renowned names such as Scalini and SALT to the city.

In the UAE, we’re launching two exciting new projects in Dubai:

• Yubi – the UAE’s first homegrown handroll sushi bar.
• A modern Neighborhood bar at 25 Jump Street.

At the same venue, we’ve recently reopened the celebrated Antika concept.

25 Jump Street – A Landmark Collaboration

Partnering with Ennismore, we’re creating Dubai’s pioneering licensed street, uniting 12 distinct concepts that blend local ingenuity with global prestige.

Why This Moment Matters

This milestone represents the culmination of years of dedication, innovation, and strategic risk‑taking. It’s not just expansion—it’s an evolution of the brands we imagined, now shaping cities, crossing borders, and touching new hearts.

The passion of our team fuels this momentum, creating an infectious drive that feels like the beginning of an even greater journey.

Each new opening challenges our boundaries, proving that experiences beyond traditional hospitality are not only possible but in demand. Seeing our ideas flourish across diverse cultures is profoundly rewarding.

As we always point out, the sky is the limit—this moment reminds us how passion, resilience, and teamwork can propel us forward.

Discover your next luxury experience with 7 Management.me.