Apple Halts Electric Vehicle Development, Sources Reveal

Apple Shuts Down Its Enigmatic Electric Car Initiative

Announcement Comes Amid Growing Speculation

Multiple industry sources confirm that Apple has decided to halt its long‑in‑the‑making electric vehicle program. Despite years of confidential development, the company appears to be withdrawing its resources from the project.

Key Points of the Withdrawal

• Project Name: Not publicly identified, often referred to as the “Apple EV” or by internal codename.
• Timeline: Research and prototype work seemed to be extended over the past decade.
• Reasons: While official statements are sparse, analysts point to regulatory hurdles, market competition, and strategic realignment.

Industry Impact

Apple’s exit may shift competitive dynamics in the electric vehicle market, benefiting established players who have been preparing for the surge in demand.

Future Outlook

Although the automotive venture is stopped, Apple’s emphasis on sustainability remains strong, with ongoing investments in battery technology and green infrastructure across its broader product ecosystem.

Apple Ends its Electric Car Initiative

Official Announcement

Bloomberg disclosed this Wednesday that Apple is winding down the electric vehicle (EV) program that had been in development since 2014. The shift leads many team members to a new focus on artificial intelligence.

Project Background

• Planned as a multi‑billion‑dollar venture.
• Limited public information has been released to the public.
• Earlier statements hint at Apple operating under a “coy” stance.

Tim Cook’s Remarks

In a 2021 interview with Kara Swisher, Cook emphasized that the car resembles a “robot” due to its autonomy. He added that the company explores many internal ideas—many never reach fruition. Cook noted there is still a possibility that one of these projects might surface down the line.

Industry Reaction

• Dan Ives (Wedbush analyst): Declared it a strategic move and praised Apple’s decision.
• He suggested Apple, like Tesla, might struggle to claim a strong market presence in EVs.
• Elon Musk responded on X with a salute emoji and a cigarette emoji.

Apple’s Silence

Euronews reached out to Apple for comment regarding the shutdown of the EV effort, but the company did not reply at the time of publication.

Key Takeaways

• Apple is redirecting resources away from the electric car endeavor.
• Future opportunities remain open for other autonomous projects.
• The market will likely observe how Apple’s shift influences the broader EV landscape.