CES 2025: Las Vegas Unleashes AI Pioneering and Trump‑Fueled Tariffs Set to Command the Spotlight

Euronews Next explores tech at the world’s largest expo

Why Las Vegas?

The gaming capital is now home to the biggest technology fair in the world, drawing innovators, investors, and enthusiasts from every corner of the globe.

Key highlights to watch this week

• Groundbreaking gadgets — companies unveil next‑generation devices that promise to reshape daily life.
• Artificial intelligence demos — on‑site showcases demonstrate AI’s expanding role in consumer and industrial markets.
• Virtual reality & immersive gaming — visitors can experience cutting‑edge VR escapades and the latest gaming hardware.
• Networking sessions — experts discuss emerging trends in tech strategy, cybersecurity, and sustainability.
• Startup pitches — fresh talent presents prototypes that could become future household names.

What Euronews Next will cover

Our coverage will focus on the most vivid product launches, insightful panel discussions, and behind‑the‑scenes interviews that spotlight the visionaries shaping tomorrow’s tech landscape.

CES 2025: A New Frontier in Artificial Intelligence

Global Participation and Emerging Innovations

• More than 4,000 exhibitors from about 160 countries have set up their booths ahead of the official opening.
• Numerous companies are already announcing forthcoming releases and demonstrations.
• The show is unfolding in the context of potential tariff warnings from the incoming U.S. administration.

Industry Insights on AI’s Rising Influence

Brian Comiskey, Senior Director of Innovation and Trends at the Consumer Technology Association, noted that the previous year’s conference amplified the excitement surrounding large language models.

He emphasized that this year’s focus is to go further into that momentum, unlocking greater productivity and personalized experiences across the tech landscape.

According to Comiskey, AI agents will help streamline workplace operations, while humanoid robots are poised to serve both corporate environments and social care settings.

AI-powered home tech

Tech Fairs Set the Stage for a Surge in AI‑Driven Devices

Before the official grand unveiling, exhibitors already spotlighted a range of next‑generation gadgets powered by artificial intelligence. Among them, Euronews Next showcased a pair of AI‑enhanced sunglasses, a child‑friendly smart watch, and Bosch’s newest AI‑enabled bassinet designed to monitor infant sleep positions and auto‑raise the mattress for soothing comfort.

Chip Giants Steal the Spotlight

Memory of Nvidia’s CEO Jensen Huang’s keynote enlivens the tech arena; the company’s cutting‑edge processors are expected to dominate the discussion. Competitors such as Intel, AMD, and Qualcomm also slated to present breakthrough hardware.

Display and Mobile Innovations

• Samsung will demonstrate OLED panels and a cost‑effective smartphone.
• LG is slated to reveal an AI‑intelligent television.
• Lenovo is predicted to unveil a uniquely rollable laptop platform.

Behind the Glamour: The Powerhouses that Drive Progress

Tech analyst Paolo Pescatore told Euronews Next that the real headline‑grabbers are the processors that underpin these products. He added that as demand for more computational power grows, innovation and disruption will follow suit and that the coming year could be decisive for PCs as manufacturers need to prove tangible benefits to boost sales.

Health and Personal Care on the Rise

Health‑tech exhibitors bring highlights such as a toothbrush promising 20‑second cleaning, and the French firm Withings introduces a multifunctional mirror capable of ECG readouts, heart‑rate measurements, metabolic profiling, and step counting.

In Sum

The fair emphasizes the proliferation of AI‑powered devices across multiple segments—from childcare to personal health and consumer electronics—indicating a relentless push for more advanced, integrated technologies.

Threat of Donald Trump tariffs

Tech Sector Faces Uncertain Future Amid Trump’s Tariff Plans

President‑Elects Statement on Tariffs

During his address, the President‑elect highlighted a looming issue: the prospect of tariffs on U.S. imports. While companies present at CES refrained from commenting, the statement has become a central concern for the tech community.

Projected Impact on Consumer Purchasing Power

According to data from the Consumer Technology Association (CTA), the proposed tariffs could reduce U.S. consumer purchasing power by $90‑143 billion (approximately €87‑138 billion). This figure reflects a significant erosion of disposable income for tech buyers.

Potential Decline in Electronics Demand

• Smartphones and laptops stand at risk, with forecasts suggesting a drop in demand.
• Tablet and laptop sales could plummet by as much as 68 percent.

CTA’s Position and Concerns

In a press briefing, CTA President Gary Shapiro explained that tariffs are essentially taxes and expressed worry that other nations might retaliate. He emphasized the need for strategic collaboration with the new administration to maintain industry resilience.

Broader Economic and Regulatory Landscape

Industry experts like Pescatore highlighted additional challenges, noting the importance of addressing wide‑ranging regulatory and macro‑economic issues amid intensifying geopolitical tensions. He advocated for close cooperation between the CTA and the incoming administration to shape key strategic initiatives that foster innovation.

Looking Ahead

• Technology firms at CES anticipate potential market contraction.
• The CTA plans to engage policymakers proactively to mitigate adverse effects.
• Consumer confidence in high‑tech purchases remains fragile under current tariff proposals.