Shein on the brink of a 150‑million‑euro penalty in France

Shein faces potential 150‑million‑euro fine for cookie tracking violations

CNIL fines due to consent failures

CNIL found that Shein used tracking cookies without proper user consent, a violation of European privacy rules. The regulator also noted that users who declined consent continued to be tracked.

Regulatory assessment

• CNIL deemed the behavior negligent given Shein had the resources to comply.
• Shein had recently updated its compliance measures.

Shein’s response

Shein described the proposed fine as “disproportionate” and highlighted ongoing cooperation with CNIL since August 2023.

Additional penalties

Shein is also liable for a separate 40‑million‑euro fine from France’s competition and anti‑fraud office, citing deceptive pricing and environmental claims.

Decision timeline

A final decision is expected within weeks.