Apple to pour $100bn into US, boosting innovation

Apple Expands U.S. Investment to $600 B

White House Announcement

At the Oval Office, President Donald Trump and Apple’s chief executive Tim Cook confirmed that the tech giant will add $100 B to its U.S. pledge, raising the total to $600 B over the next four years.

Key Details

• Apple will spend heavily on its domestic supply chain, including a new glass‑manufacturing plant for iPhone screens in Kentucky.
• The company plans to hire 20 000 new employees and invest more than $500 B in the United States, a commitment announced earlier this year.
• In 2021, Apple pledged $430 B and 20 000 jobs, building on Steve Jobs’ founding vision.

Trump’s “Manufacturing Shift”

Trump highlighted his administration’s tariff policy, asserting that the new investment is a direct result of U.S. companies returning to American factories. He emphasized an objective to ensure iPhones sold in America are produced in the country.

Cook’s Clarification

Cook noted that while many iPhone components will be manufactured in the United States—semiconductors, glass, and Face ID modules—full assembly will continue overseas.

Financial Performance

Apple reported a quarterly profit of $23.4 B in late July, exceeding forecasts despite higher costs driven by Trump’s tariffs. Those tariffs act as a tax on imported goods, meaning Apple is responsible for charges on iPhones and components it brings into the U.S.

Conclusion

Apple’s expanded U.S. investment reinforces its commitment to domestic manufacturing and job creation, while the company navigates tariff challenges under the current administration.